A tag line from a decades-old infomercial still makes me chuckle: [announcer voice] “This ____ can be yours. Do not be fooled by more expensive imitations!” There is something so deliciously ironic (and just plain wrong) about that phrase. The first time I heard it I said, “What???” Then I heard it again and again and again—promoting some piece of indispensable Americana plastica that could be “. . . yours for the low, low price of . . .”
March 8, 2017